IMMERSIVELAB

A creative technology space where sound, lighting, and visual technologies are unified into a controllable AV ecosystem.

tashkent 500 М²

The Immersive Lab is located within the Sound Creations office in Tashkent and is designed for professional audiences across the AV industry, including specialists from theatres, museums, cultural centres, sports arenas, concert venues, and multimedia exhibition spaces.

Request a Visit
01. Concept

The Lab Format

Immersive Lab™ is a multifunctional platform for experimentation, solution testing, and the full-scale previsualisation of multimedia concepts.
Specialists can not only explore technologies, but also evaluate project solutions before deployment — reducing risks and shortening implementation timelines.

Simulation

Full-scale modeling of complex multimedia scenarios in real-world conditions.

Verification

Validation of engineering solutions in environments closely replicating actual project sites.

Testing

Assessment of content and technology interaction before deployment

Integration

Synchronized operation of audio, video, and lighting systems without design-stage risks.
02. Technologies

One AV ecosystem. From concept to prototype.

L-Acousics & DiGICO

Audio Architecture

The Immersive Lab™ features a multichannel spatial audio system based on L-ISA Immersive Sound, built on L-Acoustics Syva, L-Acoustics X8, and L-Acoustics X8i loudspeaker systems.

This enables the Immersive Lab™ to:

precisely control the position and movement of sound objects;

integrate sound into the overall scenography, where it becomes part of the visual and architectural space;

develop and test complex multi-layered audiovisual projects;

compare traditional stereo with L-ISA Immersive environments. 

BARCO

Video as Scenography

The projection system is based on 11 × Barco I600 4K15 projectors, creating a seamless visual canvas for projection mapping, architectural video, and multimedia installations.

Immersive Lab™ enables:

work with diverse surfaces and scenographic environments; 

synchronization of video with spatial audio and stage lighting.

The system supports the development of complex projection mapping scenarios, fully considering spatial architecture and interaction with other AV systems. 

AYRTON, ETC & Robert Juliat

Lighting Dramaturgy

The lighting infrastructure covers the full spectrum of modern stage lighting technologies. The current setup includes:

Profile fixtures: Ayrton Stradale Profile, ETC Lustr 3, ETC ColorSource Spot Jr 

Wash lighting: Ayrton Rivale Wash, Ayrton Nando 502 Wash, ETC CS Fresnel V 

Beam solutions: Ayrton MagicDot Neo, Ayrton Cobra 

Versatile LED fixtures: ETC CS PAR V Zoom, ETC ColorSource PAR Jr 

Control systems: ETC Eos Ion, ETC Eos Puck

This configuration enables full lighting dramaturgy — from precise accents to complex dynamic lighting scenes, fully synchronized with audio and video.

03. applications

Work Formats

Solution Development and Testing
Test AV concepts before equipment procurement. Validate system interaction scenarios under real-world conditions.
Private DEMO
We demonstrate the results to clients and partners in a live environment before deploying these solutions in real projects.
Training with leading industry experts
Hands-on learning with L-Acoustics, DiGiCo, Ayrton, ETC, Barco, and Xilica systems installed in a real working configuration with flexible reconfiguration capabilities.
Engineering Validation
Verify technical solutions and prepare projects for implementation in line with international standards.
Integrator Collaboration
Joint development of complex multi-system projects within a unified environment for technical and creative teams.
Solution Development and Experimentation
Explore unconventional configurations, test immersive formats, and develop reference solutions.

The Immersive Lab™ Is Built for Those Who Turn Technology into Experience

System Integrators
Lighting Designers
Media Artists
Sound Engineers
Scenographers
Production Companies
Technical Directors
Theatres and Museums
Arenas and Concert Halls
Cultural Centres

Immersive Lab™ is where ideas become validated engineering solutions before the project even begins.

Book a Demo Session at Immersive Lab™

Request a visit

H1-03, 107 Rayhon Street, Fayzli Mahalla, Yangi Hayot District, Tashkent 100155, Republic of Uzbekistan

About SOUND CREATIONS

Sound Creations is a distributor of professional AV solutions, providing a full cycle of engineering and expert project support.

We work with system integrators, architects, and end clients at the concept and design stages, helping define technical requirements and embed international quality standards from the outset.

Our projects are built on solutions from leading brands — L-Acoustics, DiGiCo, Ayrton, ETC, Barco, and Xilica.

sc-electronics.com